New LogoThis is a new logo for the demo-fest held every Tuesday evening at the Chelsea Whole Foods Market store. Every department has free samples available from 5pm–7pm. I wanted to convey Springtime, freshness, and simplicity with this design. I like both of the fonts a lot on their own, but I also dig how they contrast– one a bit edgy and more contemporary, but still with a home-made quality– the other with a clean, retro charm. Besides all that, who doesn't like free samples?