I Heart Brooklyn

Well I've been a bad blogger again– but also again, I've been working on some exciting secret projects. In between projects I was working on this I Heart Brooklyn design. I recently found out about the CitID Project, and thought it was a really cool idea that I wanted to be a part of. The concept is to create a logo for your city or town, so that designers (and others) can learn about each other and the world. 

Obviously, since I'm from New York City, I can't create a logo that would ever come remotely close to being a fraction as awesome as the world-renowned Milton Glaser "I Love NY" design. So I decided to do the next best thing and pay homage to Glaser's logo and represent the city-within-a-city of Brooklyn, where I've lived for almost a decade. 

Plus, I really do heart Brooklyn!

New LogoThis is a new logo for the demo-fest held every Tuesday evening at the Chelsea Whole Foods Market store. Every department has free samples available from 5pm–7pm. I wanted to convey Springtime, freshness, and simplicity with this design. I like both of the fonts a lot on their own, but I also dig how they contrast– one a bit edgy and more contemporary, but still with a home-made quality– the other with a clean, retro charm. Besides all that, who doesn't like free samples?